If you're a regular reader of the blog you'll have heard me talk about Cake Liberation Front. The CLF was set up in Manchester in 2010 and since then cells and events have sprung up worldwide spreading as far as Adelaide in Australia! The CLF exists to get people interested in vegan cooking. You don't have to be vegan to come to meet ups, indeed lots of people aren't, but you do need to bring vegan food, sweet or savoury to share. We've never gone down the route of merchandise as CLF is not a business. There have been small amounts of badges and aprons sold each year but these have been merely to go towards the cost of the website.
However, a few weeks ago I was contacted by a company called Philosophy Football to see if CLF would be interested in doing a t shirt partnership. After having a look at the sort of things they've done before including t shirts and events for campaigns like Hope Not Hate and The Orgreave Truth and Justice Campaign we decided to go ahead. The last 2 weeks have been a whirlwind of activity with emails and designs flying back and forth until the t shirts were launched yesterday just in time for the start of Great British Bake Off! You can find them on the Philosophy Football website in both the 'new' and 'dissenters' sections. The CLF share of the profit will go to the charity Dr Hadwen Trust. Sales for the first day have been good and we're hoping for lots more over the weekend as the t shirts will have a full page feature in the Guardian Cook magazine supplement on Saturday. Fingers crossed eh!